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By the time he returned to New York, he had come up with the ideas for his new line of guitars and basses. Leaving his shop in the hands of his employees, Dan took the next month off on vacation with his then pre-stardom girlfriend Carly Simon (who would end up writing a song about Dan on her first album called Dan My Fling) and on this vacation he worked out the details for a totally new design of instrument. I didn’t just want to build a copy of something that was already out there.” In our very first conversation I can still remember Dan on the phone saying “I wanted the instruments to be totally electric – an un-banjo so to speak, so as not to ever resemble any guitar or banjo of the past.” Later on he added, “I wanted them to be classy, and feel good in a players hands.” Lastly, he went on to include “And if my name were going to be plastered on em, they were going to be made of the highest quality materials and parts.” I wanted to make not only an artistic statement, but also an electric statement. Using Dan’s own words, “From day one, I knew that I wanted something special, something new. It was then that I got a little blunt with them and asked… why are you interested in acoustic guitars instead of electric? You’re in the amp business, so why not make an electric guitar to compliment your amplifiers?”Ī good question, and apparently Ampeg thought so too, for it wasn’t long before Dan Armstrong and Ampeg had reached a royalty agreement for a new line of electric guitars & basses that Dan would design and build. After showing Dan one of the Grammer guitars and consulting with them about it, Dan’s words were grim, saying “you can’t compete with the Yamaha ® line of guitars as they make good instruments for the money.” Years later Dan told me “ after hearing that they were pacing all over the floor, scratching their heads and going nowhere awfully fast when all of a sudden one of them turned to me and asked if there was anything at all that I could suggest, or do. Unfortunately the Grammer guitars, which were once very proud and well made instruments, had become the victim of corporate cutbacks and the latest models of the Grammer guitars were rushed to market with various quality issues that had greatly diminished their sound and hurt not only the Grammer name, but the future sales of this guitar.Īmpeg came up to see Dan in 1968 as they wanted his advice as a consultant to improve the Grammer line of guitars.
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purchased the Ampeg Company in Linden, New Jersey as well as the Grammer ® Guitar Company, a Nashville based acoustic guitar company named after the famous country-western singer Billy Grammer who was an inductee into the Grand Ole Opry in 1959.